A Commitment to Transparency
This Privacy Notice outlines how Fairprice Furniture Limited gathers and processes your personal data when you engage with our digital platforms, including our website and mobile applications. It details our practices for managing your personal information, our robust security measures, and the rights you hold concerning your data.
Who We Are
Fairprice Furniture Limited stands as the premier pan-African e-commerce platform. Our ecosystem is built upon a dynamic marketplace connecting sellers with consumers, an efficient logistics service ensuring seamless package delivery, and a secure payment service facilitating transactions across our active markets. This digital experience, whether via our website or mobile app, is operated by a member of the Fairprice Furniture Limited group, with Fairprice Furniture Limited serving as the ultimate holding company. For comprehensive details on our subsidiaries, please refer to our website. Any personal data provided to or collected by Fairprice Furniture Limited is meticulously managed by the specific subsidiary responsible for the website or mobile app you are using.
The Data We Collect About You
Personal data, at its core, is any information that can directly or indirectly identify an individual. We collect your personal data to offer tailored products and services, and to continuously enhance our offerings through insightful analysis. This may involve collecting, utilizing, storing, and transferring various types of personal data for marketing and optimization purposes. To provide you with highly relevant offers for products and services, Fairprice Furniture Limited also leverages Google Digital Marketing.
You entrust us with your personal data when you register your details and conduct transactions on our website and mobile platforms.
The personal data we collect encompasses:
Information You Provide to Us: We securely receive and store the information you share, including your identity, contact details, biometric data, delivery address, and financial information. This may include:
- Contact information (e.g., your name, postal addresses, phone numbers, and email addresses).
- Demographic insights (e.g., your date of birth, age range, and gender).
- Online registration credentials (e.g., your password and other authentication information).
- Payment specifics (e.g., credit card details and billing address).
- Responses from online questionnaires (e.g., customer satisfaction surveys or market research).
- Competition entries and submissions.
- Your marketing preferences, where applicable.
Information We Automatically Collect, Generate, or Obtain from Third Parties: We automatically collect and store data related to your interactions with the Fairprice Furniture Limited marketplace. This includes information about your searches, views, downloads, and purchases. Additionally, we may receive information about you from trusted third parties such as carriers, payment service providers, merchants/brands, and advertising partners. This data may pertain to your device (e.g., PC, tablet, or mobile device), your usage of our websites and apps (and select third-party websites with whom we collaborate), and your personal preferences, interests, or geographic location.
Examples of such automatically collected information include:
- Name and age (or predicted age range).
- Details about your device, operating system, browser, and IP address.
- Unique identifiers associated with your device.
- Specific web pages you have visited.
- Products you have viewed online (including those you've searched for, purchased, or added to a shopping basket).
- Duration of your visits to specific areas of our website or app, along with dates and times.
- Personal data embedded within user-generated content (e.g., blogs and social media posts).
- Social media username or ID.
- Social media profile photos and other profile information (e.g., follower count).
We are committed to providing you with clear choices regarding the Personal Data you share with us. Where legally mandated, should you desire Fairprice Furniture Limited to utilize your Personal Data for a personalized experience, including targeted advertising and content, you can indicate this through the designated tick-box(es) on our registration form or by answering questions posed by Fairprice Furniture Limited representatives. If you later decide to opt out of this personalization, you can adjust your preferences or close your account at any time by sending an email to sales@fairpricefurniture.co.ke. You can also close your account by clicking [this link](insert actual link here) and following the provided instructions. Please be aware that once your account is closed, all products and services accessed through it will no longer be available.
Cookies and Other Identifiers
A cookie is a small alphanumeric file placed on your computer, mobile phone, or tablet upon your consent. Cookies enable us to differentiate you from other users of our website and mobile applications, thereby enhancing your Browse experience. For a comprehensive understanding of cookies and their usage, please consult our Cookie Notice.
How We Utilize Your Personal Data
We leverage your personal data to efficiently operate, deliver, refine, and innovate the products and services we offer. This includes:
- Facilitating your registration as a new customer.
- Processing and delivering your orders with precision.
- Nurturing our relationship with you.
- Enabling your participation in promotions, competitions, and surveys.
- Continuously improving our website, applications, products, and services.
- Recommending and advertising products or services that align with your interests.
- Granting you access to specific products and services offered by our trusted partners and vendors.
- Fulfilling our legal obligations, including identity verification when necessary.
- Proactively detecting and preventing fraud.
Legal Basis for Processing Personal Data
We only process your personal data when a valid legal basis exists. The specific legal basis will vary depending on the purposes for which your personal data has been collected and used. In most instances, the legal basis will be one of the following:
- Consent: For example, when you have explicitly agreed to receive marketing communications from us. You retain the right to withdraw your consent at any time, which can be done by clicking the “unsubscribe” link at the bottom of any marketing email we send.
- Our Legitimate Business Interests: Where processing is essential for us to understand our customers, promote our services, and operate effectively, provided this is conducted legitimately and without unduly impacting your privacy and other rights.
- Performance of a Contract with You: This applies when processing is necessary for fulfilling a contract with you, or to take steps prior to entering into a contract. For instance, when you purchase a product, we utilize your contact and payment information to process and deliver your order.
- Compliance with Law: When we are subject to a legal obligation that necessitates the use of your personal data to comply with that obligation.
How We Share Your Personal Data
We may, at times, need to share your personal data with third parties for the following specific purposes:
- Sale of Products and Services: To facilitate the delivery of products and services purchased from third parties on our marketplace, we may be required to share your personal data with them.
- Collaboration with Third-Party Service Providers: We engage trusted third parties to perform various functions on our behalf. This includes order fulfillment, package delivery, data analysis, marketing assistance, payment processing, content transmission, credit risk assessment and management, and customer service.
- Business Transfers: As we grow and evolve, we may acquire or divest other businesses or services. In such transactions, customer information may be transferred as a business asset.
- Fraud Detection and Abuse Prevention: We may share account and other personal data with companies and organizations for fraud protection, credit risk reduction, and to ensure compliance with applicable law.
When we share your personal data with third parties, we:
- Require them to commit to using your data in strict accordance with the terms of this Privacy Notice, our Privacy Policy, and applicable law.
- Permit them to process your personal data solely for specified purposes and under our explicit instructions. We do not authorize our third-party service providers to use your personal data for their own independent purposes.
International Transfers
Your personal data may be transferred to locations in other countries, provided such transfers are permissible under the applicable laws in your jurisdiction. While we acknowledge inherent risks in such transfers, we implement necessary safeguards to protect your data and ensure a level of protection equivalent to that available in the country of data origin. We remain committed to upholding your legal rights as stipulated by this Privacy Notice and the applicable laws in your location.
Data Retention
We are dedicated to ensuring your personal data is processed only for the minimum duration required for the purposes outlined in this Privacy Notice. Your Personal Data will be retained in an identifiable format only for as long as:
- We maintain an ongoing relationship with you. This enables us to continually enhance your experience and ensure you receive relevant communications.
- Your Personal Data remains necessary for the purposes set forth in this Privacy Notice, and we possess a valid legal basis for its retention.
- The duration of any applicable limitation period (i.e., any period during which a person could bring a legal claim against us).
We actively review the personal data we hold and securely delete it, or in some cases anonymize it, when there is no longer a legal, business, or consumer necessity for its retention.
Data Security
We have implemented robust security measures to safeguard your personal data from accidental loss, unauthorized use or access, alteration, or disclosure. Furthermore, access to your personal data is restricted to employees, agents, contractors, and other third parties who demonstrate a legitimate business need to know. These individuals will process your personal data strictly on our instructions and are bound by a duty of confidentiality. We have established comprehensive procedures to address any suspected personal data breaches and will promptly notify you and any applicable regulator of a breach where legally mandated.
Your Legal Rights
Maintaining accurate and current personal data is crucial. We encourage you to keep us informed of any changes to your personal data throughout our relationship.
Under specific circumstances, data protection laws grant you rights concerning your personal data. These include the right to access, correct, or erase your personal data, object to or restrict its processing, request its transfer to a third party, and unsubscribe from our emails and newsletters.
Should you wish to permanently delete your data from our website and other applications, you have the option to close your account. Please note that once your account is closed, all products and services accessed through it will no longer be available.
We reserve the right to decline your request if it is deemed unreasonable or if you fail to provide the necessary additional information to verify your identity.
Data Controllers & Contact
For any inquiries or concerns regarding Fairprice's Privacy Notice, or if you seek further information on how we process your personal data, or wish to exercise your legal rights concerning your personal data, please contact our Data Privacy Officer via email at order@fairpricefurniture.co.ke.
We commit to investigating any complaint regarding our Personal Data management practices and ensuring a timely response to all substantiated complaints within prescribed timelines.